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Using BaseCase Data Studio to Visualize Complex Healthcare Data

The collection and distribution of health-related data has increased notably in the last few years thanks to technological advancements. Market access teams are now consistently leveraging big data, for example, Electronic Medical Record (EMR) and other patient registries, when communicating product value during key stakeholder engagements. Nevertheless, it can still be challenging to incorporate big data into presentations for the purposes of delivering clear and concise value messages. With the pressure to use big data increasing, as does the need for solutions to use it efficiently and effectively.

Using data visualizations in key stakeholder engagement is not a new thing, it’s now commonplace to make value stories more dynamic and engaging. However, traditional healthcare visualizations are mostly quite simple and only present a few facets of data. These types of visualizations, while necessary, are becoming increasingly redundant as healthcare models become more complex. This forces another need for more advanced data visualizations and capabilities.

When done correctly, advanced and more interactive data visualizations can amplify the data, making it easier to retrieve and display only the relevant elements necessary to comprise product value. For example, when interacting with healthcare providers in a specific territory, using local patient population patterns to develop tailored value messaging. Or, when demonstrating disease burden, using local data and customer inputs to conduct accurate Quality-adjusted Life Year (QALY) calculations. Ultimately, this enables stakeholders to make better-informed decisions.

BaseCase Data Studio helps you communicate your complex data visually and effectively.

BaseCase is the complete value communication platform for the life sciences industry. We combine
subject matter expertise with intelligent graphic design and proprietary technology, helping our
customers communicate complex health economic information and engage key stakeholders in an
interactive and personalized way. And now, BaseCase Data Studio combines the unique design
features offered through our platform with advanced data analysis capabilities.

Data Studio allows users to create visually impactful value communication tools using the programming language R, to demonstrate complex healthcare models and data during stakeholder engagements. Commonly used R packages in life sciences such as heemod and deSolve are supported out-of-the-box, as well as many other key Markov Models.

  • Effectively communicate the value of your products: Data can be processed in whichever way users need by mixing the script inputs with arbitrary spreadsheet formulas. Design elements can also be leveraged to create compelling interactive value communication tools, linking your R script inputs and outputs to the presentation layer.
  • Engage stakeholders with intuitive visualizations of advanced data analyses that match their needs: During each payer presentation, live statistical analysis can be performed on the spot to accurately predict a range of outcomes and support each value message with evidence-based claims.
  • Establish complete ownership of your value communication tools: Data Studio also offers centralized content management, allowing users to update R-based content and maintain compliance quickly.

Get in touch to learn more about BaseCase Data Studio and start engaging stakeholders with more
complex and dynamic data visualizations.

About the author

By: Tom Hemy
Tom Hemy is a Senior Digital Marketing Executive at Certara. Since joining the team in 2016, Tom has been involved in numerous marketing projects across our software portfolio. With a primary focus on the BaseCase value communication platform, he ensures our software is placed at the forefront of the life sciences industry.

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