Using Value Communication Technology to Accelerate the Local Formulary Application Process
After securing a reimbursement listing in the United Kingdom for an innovative new glucose monitoring system, our client identified the need for an interactive tool to aid negotiations with key payers and stakeholders involved in the formulary application and approval process at the local level. Turning to Certara’s BaseCase value communication platform, they were able to create an app that integrated a budget impact model with an interactive and intuitive user interface.
As the time spent with payers and other local decision-makers shortens, our team has been looking for a solution to demonstrate the clinical and economic value of our products quickly and clearly. BaseCase has allowed us to accomplish that goal. With some reps having less than 5 minutes to pitch products, BaseCase allowed us to develop a single tool that simplifies key value messages, makes them specific to local health economies, and achieves engaging discussions with local decision-makers.