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Diagnostics and Devices: Accelerating Value Communication With Interactive Messaging
Wed, August 19th

Learn how to accelerate decision-makers’ understanding of the value of diagnostic testing and medical devices to the health system. Two industry experts with over 35 years’ combined experience, Atlanta Kassatly, VP of Consulting at Certara, and Cynthia Doucet, President of OutcomeSynergy, discussed recent trends and issues that can hinder successful communication. Real-world solutions were reviewed to demonstrate how technology such as Certara’s BaseCase value and access platform has enabled companies such as Medtronic to visualize their value messages, supporting data, and models, maximizing their impact and increasing their competitive advantage- all without the need for programming.

About our Speakers

Cynthia Doucet, President of OutcomeSynergy, Inc. has over 25 years’ experience working with a large healthcare manufacturing company, most recently as Director, Global Diagnostics HEOR. Working in both pharma and diagnostic testing arenas, she gained experience in a variety of therapeutic areas including, but not limited to, infectious disease, diabetes, cardiovascular, and oncology. Among her other experiences, she holds an MS in Clinical Investigation from the Feinberg School of Medicine at Northwestern University, served as Adjunct Faculty at Northwestern University, and also worked as Vice President of the ISPOR Midwest Regional Chapter.

Atlanta Kassatly joined Certara in 2013 and has been a key component to the development of successful client relationships. In her current role as the Vice President of Consulting, Atlanta manages the consulting department as a whole and oversees the development of the value communication tools built for clients.

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