Otsuka: Creating value communication tools

The market access landscape in the US has changed, partly due to legislative changes and economic pressures. Otsuka has experienced increased demand for customer engagement tools, and a growing need to quickly update and modify its existing tools. Otsuka’s decision to implement BaseCase Interactive was grounded in a pressing need for a faster and more … Continued

Getting started with in-house development: storyboarding

Introducing our three-part blog series on getting started with in-house development. In this series, we’re detailing some key aspects of how you can create and deploy your own mobile apps, for the purposes of stakeholder engagement and value communication, in-house—without the help of external agencies. Developing mobile apps in-house is increasingly popular compared to outsourced … Continued

Getting started with in-house development: the skills you need

Introducing our three-part blog series on getting started with in-house development. In this series, we’re detailing some key aspects of how you can create and deploy your own mobile apps, for the purposes of stakeholder engagement and value communication, in-house—without the help of external agencies. Developing mobile apps in-house is increasingly popular compared to outsourced … Continued

Getting started with in-house development: how does it work?

Introducing our three-part blog series on getting started with in-house development. In this series, we’re detailing some key aspects of how you can create and deploy your own mobile apps, for the purposes of stakeholder engagement and value communication, in-house—without the help of external agencies. Developing mobile apps in-house is increasingly popular compared to outsourced … Continued

Using BaseCase Data Studio to Visualize Complex Healthcare Data

The collection and distribution of health-related data has increased notably in the last few years thanks to technological advancements. Market access teams are now consistently leveraging big data, for example, Electronic Medical Record (EMR) and other patient registries, when communicating product value during key stakeholder engagements. Nevertheless, it can still be challenging to incorporate big … Continued

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