Learn how to accelerate decision-makers’ understanding of the value of diagnostic testing and medical devices to the health system. Two industry experts with over 35 years’ combined experience, Atlanta Kassatly, VP of Consulting at Certara, and Cynthia Doucet, President of OutcomeSynergy, discussed recent trends and issues that can hinder successful communication. Real-world solutions were reviewed … Continued
The market access landscape in the US has changed, partly due to legislative changes and economic pressures. Otsuka has experienced increased demand for customer engagement tools, and a growing need to quickly update and modify its existing tools. Otsuka’s decision to implement BaseCase Interactive was grounded in a pressing need for a faster and more … Continued
Introducing our three-part blog series on getting started with in-house development. In this series, we’re detailing some key aspects of how you can create and deploy your own mobile apps, for the purposes of stakeholder engagement and value communication, in-house—without the help of external agencies. Developing mobile apps in-house is increasingly popular compared to outsourced … Continued
Introducing our three-part blog series on getting started with in-house development. In this series, we’re detailing some key aspects of how you can create and deploy your own mobile apps, for the purposes of stakeholder engagement and value communication, in-house—without the help of external agencies. Developing mobile apps in-house is increasingly popular compared to outsourced … Continued
Introducing our three-part blog series on getting started with in-house development. In this series, we’re detailing some key aspects of how you can create and deploy your own mobile apps, for the purposes of stakeholder engagement and value communication, in-house—without the help of external agencies. Developing mobile apps in-house is increasingly popular compared to outsourced … Continued
