Ms. Choe is Certara’s Chief Strategy and Marketing Officer where she is responsible for spearheading strategic planning and all aspects of Certara’s marketing efforts, including branding, integrated marketing, market development, and market research. Previously, Jieun served as Certara’s Senior Vice President of Strategic Ventures where she developed and executed innovative, strategic initiatives for the company in collaboration with business units and key opinion leaders. She specializes in consumer insights and developing and implementing differentiated business strategies to position companies for growth.
Before joining Certara in 2016, Ms. Choe was Chief Marketing Officer at Triumph Learning and prior to that Executive Director of Marketing at Kaplan’s Precollege Division. She has also held strategic planning and product management positions at Guidant and Boston Scientific. Jieun earned her Bachelor of Arts degree in Public Policy and Economics from Stanford University and an MBA at Stanford University Graduate School of Business.