The regulatory environment for Pharma and Med Tech creates business challenges for digital engagement. Many countries have strict regulations around promoting and advertising medicines and med tech. These regulations can make it difficult for companies to engage with customers and healthcare professionals through digital channels. Additionally, the life sciences industry is heavily focused on research and development, which can hinder companies allocating resources towards digital engagement initiatives. Furthermore, life science products and services are often complex and nuanced. It can be challenging to explain their value proposition and educate customers and healthcare professionals through digital channels.
Pharma and med tech companies can take several approaches to engage with customers and healthcare professionals through digital channels. Some of these include:
- Educational content: Companies can create and share white papers, articles, videos, etc., to educate customers and healthcare professionals about their products and services.
- Digital platforms: Companies can use social media and websites to connect with customers and healthcare professionals, share information about their products and services, and gather feedback and insights.
- Virtual events and webinars: Companies can connect with customers and healthcare professionals and share information about their products and services in a live or virtual setting.
Despite the potential benefits of these approaches, there are also related gaps. One main gap is the lack of regulatory guidance for digital engagement. Many companies are uncertain about the rules for promoting and advertising their products and services through digital channels. Additionally, a lack of standardization in the industry makes it difficult for companies to effectively engage with customers and healthcare professionals across different countries and regions.
In addition, some customers and healthcare professionals may be unfamiliar with digital tools or may lack internet access, which can limit the effectiveness of digital engagement initiatives.
How BaseCase helps?
BaseCase software helps life sciences companies with regulatory affairs by providing digital solutions for creating, reviewing, and distributing compliant, interactive content. The software allows companies to create visual aids, e-detailing, and other digital content that can be used to promote and educate customers and healthcare professionals about their products and services while complying with regulatory guidelines in different countries and regions.
The software includes a built-in regulatory review process that allows companies to review and approve digital content before distribution. This process ensures that the content complies with the relevant guidelines and regulations, and that it is accurate and up to date.
Another feature is distribution management, which allows companies to track and manage the distribution of their digital content, so they can ensure that it is being used in a compliant manner. This includes tracking which users have accessed the content, when they accessed it, and how they interacted with it.
Additionally, BaseCase can be accessed offline using the BaseCase iOS App and BaseCase Windows App. Once your account is synchronized, you can browse and view digital content offline.
BaseCase can provide both quantitative and qualitative impact on a business. Quantitatively, BaseCase can help companies track the results of their digital engagement efforts and gather data on customer and healthcare professional interactions with their digital content. This data can be used to measure the effectiveness of digital engagement initiatives, identify areas for improvement, and track the return on investment (ROI) of these efforts. This can help companies make data-driven decisions about their digital engagement efforts, which can lead to increased ROI.
BaseCase’s analytics and distribution management tools can help companies better understand the needs and preferences of customers and healthcare professionals, which can lead to more effective targeting and engagement. This can reduce the costs and resources required to reach and engage with customers and healthcare professionals.
For example, BaseCase can help companies track metrics such as the number of views, clicks, and conversions on their digital content, which can help quantify the engagement and interest from customers and healthcare professionals.
Qualitatively, BaseCase can help companies improve the quality of their digital engagement efforts by providing tools for creating interactive, engaging content that effectively communicates the value of their products and services. The software also can gather feedback from customers and healthcare professionals, which can provide insight into their needs and preferences and help companies tailor their digital engagement efforts to better meet these needs.
Overall, BaseCase can provide both quantitative and qualitative impact on a business by helping companies track the results of their digital engagement efforts, gather data on customer and healthcare professional interactions, improve the quality of their digital engagement, gather feedback, and ensure compliance.
To learn more about BaseCase, watch this video.
