Using customer engagement technology to create value communication tools for ABILIFY MAINTENA® (aripiprazole)
Otsuka identified several weaknesses in their existing workflow for developing value communication tools. In particular, the time-consuming process of updating and modifying tools using custom app vendors would cause significant delays. To address this, the HEOR and Outcomes Management team implemented BaseCase a cloud-based app development platform and started developing tools in-house.
Using a drag-and-drop user interface, the Otsuka team were able to create interactive iPad apps to communicate tailored value stories for ABILIFY MAINTENA, without any programming knowledge. Crucially, they could integrate HEOR data using a built-in spreadsheet editor. This enabled the rapid creation of economic models, including a tool for clients to assess cost-savings that resulted from decreased hospitalizations after switching to ABILIFY MAINTENA.
I actually created the apps we’ve made so far by myself. It’s a really easy-to-use system. Using an app vendor would take a lot longer – that process usually took a month and a half to get a draft. I probably got to the same point with BaseCase in about a week and a half.